The following snippets are from a hotel advertising vehicle titled “Portland and the Pacific Northwest” published in 1988. It includes information on the typical tourist traps like Washington Park and then-new Riverplace development, though I actually found the ads more interesting than the articles.
Certainly late eighties Portland had an edgier palate than represented here but this little book offers a glimpse into what passed as mainstream style, established tastes and tourist draws along with some funny ads for local shops.
PORTLAND . S . T . Y . L . E .
1988 Map of Downtown Portland Hotels and Sights. Wow Portland seems kinda boring as represented here by the inclusion of the Crystal Springs Rhododendron Garden. Not that it isn’t interesting, just not really a tourist worthy pit-stop today.
1988 Portland Destinations guide. Another sad map.
Johns Landing Water Tower advert. Was pretty neat place to shop. Now it is mostly professional offices.
I am amused by this business name
1988 ad for Heathman Hotel. I love it when advertising copy writers blatantly mined cliche.
Ad for Cal’s Johns Landing. “Dine to the Beat of the River”
Another great name for a plus-size shop.
Tickled Pink was an “adoption and collection center for the original Cabbage Patch Kids”!
1988 Nob Hill business directory. Not a single one of these is still in business.
1988 Stroheckers Ad. They should have continued that little rhyme.
1988 Portland Galleria ad. The Galleria was really THE place to shop downtown and frankly there was not a lot of competition until the Pioneer Place opened and wiped it out. Sad because, with the exception of Benetton, I think these were all local shops.
Pendleton: catering to fashionably dressed neck-less couples.
You can just tell he drives a BMW E30.
1988 Footsteps ad.
US Bank advert. This literally makes me laugh out loud.
This is a great look.
Ah yes, the Skidmore Fountain is a hotspot of great shopping. Photo: Cathy Cheney
This was a seriously great toy store.
Clackamas Town Center
Before it was Niketown
“The Towne Shop features beautiful designer fashions in an elegant setting”. I love everything about this. Photo: Cathy Cheney
“with a pleasing manner of style”…? This typeface reminds me of Fleetwood Mac’s Rumors.
“Find a fabulous footwear at Footsteps” Photo: Cathy Cheney
1988 Penniless Aristocrat ad
1988. Pioneer Courthouse Square before Fox Tower cast it’s long shadow.
Interesting use of typography.
The dining room at the Harborside was actually pretty stunning for the time.
“maternity fashions for today’s woman at work or play are found at Expecting The Best”. Photo: Cathy Cheney
“Mario’s has the contemporary high fashion look for men and women”.
“The Mercantile sets a fast pace for sophisticated women’s fashions” Photo: Cathy Cheney
“Reflections offers contemporary fashions with flair.” Photo: Cathy Cheney
“Portland Pendleton is renowned among shoppers for its stylish classics” Photo: Cathy Cheney
I’m not sure what’s going on here but it’s really creepy. “M. Willock features beautiful European fashions and accesories.” Photo: Cathy Cheney
Ad for the KOIN Tower condo Fountain Plaza, though I have never heard it refered to as such. 1988
Ad for Washington Square Mall. 1988